The company spent 2024 upgrading just about everything in its arsenal.
Yahoo Mail got AI updates to help search, summarize, and write emails.
And a new AI-augmented Yahoo homepage customized for each user is set to be out soon.
Ultimately, Yahoo will need more than memories of better days on the interwebs to keep people hanging around.
For the past decade, emails with an @yahoo domain have raised eyebrows.
Yahoo is one of the few companies to survive the dot-com bubble and continue to thrive.
Cultural monoliths are disappearing as the media landscape fractures.
And hey, millennials and Gen X, remember this old thing?"
Several other brands have been deploying this tactic.
That said, Yahoo’s strategy has another thing going for it: backlash against its competitors.
This isn’t the first time Yahoo has tried to take back its cool.
But a series of high-profile missteps caught up with the company.
In 2013, all 3 billionYahoo accountswere hit by a security breach.
In 2016,Verizon bought Yahoofor less than $5 billion and took it private.
In 2021,Yahoo was bought by the private-equity firm Apollo.
By then, Yahoo’s relevance had long been eclipsed by Meta and Google.
But now it’s Meta,Google, and several other Big Tech companies that are losing their cool.
Elon Musk has remade Twitter in his image.
Apple addedartificial intelligence to its iPhone 16, which was met with a shrug from consumers.
After pioneering the early days of the internet, Yahoo became a media company more than a tech company.
While everyone is doubling down on building their own AI, Yahoo’s approach is different.
That could be a boon to the company.
Amanda Hooveris a senior correspondent at Business Insider covering the tech industry.
She writes about the biggest tech companies and trends.
