X is the wrong name for social media. That’s why

No one probably knows.

This doesnt look like a thought-out rebranding but a spontaneous decision.

And thats exactly what it is.

But the problem isnt even so much that Twitter is a mess.

Its certainly not cool, but on the whole, its not terrible.

Even the logo was changed several times in a row, slightly changing its drawing.

But thats not the main thing; the problem is that the name X is really bad.

Why is it bad?

Oh, come on.

For starters, its IMPOSSIBLE TO PRONOUNCE.

What do I call a social connection?

Hey, did you check out X today?

Its such an interesting thread there; people have left so many Xs!

Its absolutely not a brand because its just a letter.

Its hard to brand a letter, especially if its one of the most used letters in the world.

Everyone likes X; everyone uses it.

Its used in the names of smartphones, cars, shampoo, hotel rooms, and so on.

This letter is really cool as part of a product name.

But not as a brand in itself.

Thats the details; that was Musks decision, and we accept it.