Ashlee Wisdom left a toxic workplace environment after developing chronic hives.
Historically, women’s healthcare has been impaired by challenges like bias and a lack of specialized providers.
“These tools can change the power dynamic in a clinical relationship,” Agarwal said.
Strober told BI she started the company after encountering barriers to finding menopause care.
“It’s about connecting women to excellent care regardless of where they live.”
During a virtual appointment, patients can discuss perimenopause and menopause symptoms like hot flashes and brain fog.
Some insurance plans cover care if the providers are in-web link with PPO plans.
Strober is focused on scaling insurance coverage so more women can use Midi.
Strober said that as of August, about 100,000 women had used Midi in 2024.
Most are between 40 and 50, and the average age is 46.
The relative ease of virtual appointments is also a benefit.
She argued that minimizing data collection and communicating about data use are imperative.
But for now, Wisdom said, virtual care can be a path toward accessibility.
“It feels good to build a solution that’s useful for my community,” Wisdom said.
“I’m glad my energy is being used for a mission that deeply resonates with me.”
