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What was the big story of podcasts in 2024?
And for good reason.
2024 saw large swathes of the industry reorient itself around video.
After about two decades of primarily being associated with audio, video has become central to podcastings identity.
YouTube is now said to beits biggest distribution point.
Im blown away by how quickly video has become central to how most listeners think about podcasting.
Heres what they said about it.
But many more respondents expressed wariness over the sudden video craze with some worrying that its likely short-sighted.
Really, really not a fan, said one executive at a British podcast studio.
Its not a one-size-fits-all conversation, a publicist wrote.
Video is going to be different scales to different shows, and that is okay.
But Are Listeners and Viewers Valuable in the Same Way?
It almost makes the traditional audio-only podcast format, delivered in an app, feel small and quaint.
In any case, as several respondents wondered aloud, are people actuallylooking atthese videos?
We are not used to this for women.
Does the Rise of Video Mean the Decline of Audio?
It was about creating a space in the room that felt safe and encouraged discovery.
Is Podcasting Set to Fracture?
YouTube and Spotify feel like homes for the big tent video-based chatcasts.
But there is perhaps a more positive way to view such a development.
Like, for instance, theres a separation between listening to the radio and listening to talk radio.
We just havent seen the new language emerge yet.
