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But to this degree?
As we learned,Twistersin 4DX succeeded for many reasons beyondthe wise call to cut that discomfiting kiss.
WhyTwistersof all movies?
This year, over a dozen movies have been released in 4DX already, including Alex GarlandsCivil War.
ButTwistersis the formats biggest coup yet.
Then when we did it, it felt right.
We all looked at each other on the way out like, That works.
But why is 4DX only taking off now?
Its not something we forced into a storytelling element but something that enhances the storytelling.
You not only watch the film, youre feeling it.
Another big difference betweenGeostormandTwisters?
The Gerard Butler flick arrived before the pandemic, which permanently altered the movie-theater business.
We saw the moviegoer was looking for something different.
Everyone had been stuck at home for so long, and weve just seen our business grow from there.
It was this natural progression of people saying, 4Dx is so different.
I cant get this in my living room.
So how big will 4DX get?
So it doesnt surprise me that U.S. audiences are taking a little longer to get accustomed to 4DX.
Hollywood studios are also embracing the format.
These days, theyre coming to us.
I think filmmakers will lean into it, he says.
I do a lot of Christopher Nolan movies, and everybody talks about what makes the theatrical experience better.
