Save this article to read it later.
Find this story in your accountsSaved for Latersection.
(Let alone one that portrays a British superstar practically no one in America has ever heard of.)
Over its opening three days in 1,291 North American theaters,Better Manpulled in a dismal $1.2 million.
And therein liesBetter Mans second bitterest irony.
People just couldnt get past the monkey, adds another studio executive.
Its like,What the fuck?
People say studios are heartless machines that only care about the bottom line.
If that were true, you wouldnt get a movie likeBetter Man.
Its price tag, however, was too high.
The film was independently produced with an est.
budget of $110 million, veteran box-office analyst David A. Thats an enormous amount of money for a vision like this.
The risk-taking is excellent, but $110m is not realistic for the genre or the musical artist.
$25 to $30 million would have made more sense.
Compounding matters, Los Angeles audiences were expected to be amongBetter Mans main domestic box-office drivers.
But the satirical-anthropo-musical reached screens last weekend just asdevastating wildfireswere engulfing the city.
Graceys most notable credit, the 2018 P.T.