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This week,Yescored his first No.
Make no mistake: Controversy of his own creation continues to fuel some of that hype.
He is stilltaking shots at Drake.
Ye is still Ye.
A resurgent Rich the Kid takes the hook (why not?
), theres a callback to Hell of a Life (why not?
), and our protagonist says hes Ye-Kelly, bitch (hard pass).
Many of the fans I encountered at Yes New Yorklistening partylast month looked no older than 15.
Several I talked to discovered him through TikTok.
Hes also basically been co-opting the social language of a SoundCloud rapper, engaging with listeners directly online.
You cant appeal to everyone if youre trying to create something new.
