If youre running your own YouTube channel, youve probably encountered the statistics in YouTube Studios more than once.
Most of the parameters of these statistics are straightforward.
But lately, more and more new Youtubers have begun encountering Impressions and cant figure out what they are.
Vladimir Sereda / Tab-Tv
Everything is quite simple.
Impressions are the number of views of your video preview on any YouTube page.
Let me explain in more detail why you should not ignore Impressions on YouTube.
What does it mean to make an Impression on YouTube?
As I described above, Impressions are the number of views of your video preview.
You get an impression if a user stays on your preview for a while.
Its just another tool to interact with your audience.
This is the first thing you should know about this section of statistics.
You wont get an impression if the user clicks through the list with your video.
Lets break down some more examples:
This is a list of conditions that the YouTube team presented.
So these rules are likely to change in the future.
The most critical parameter is not even Impressions themselves but Impressions click-through rate.
This shows how many people clicked on your video after watching the previews.
I would recommend taking Impressions seriously.
It would be best if you also understood that no one else has access to this information except YouTube.
So this information is primarily for your internal use.
