Save this article to read it later.
Find this story in your accountsSaved for Latersection.
I cant really articulate why I constantly think about that scene.
This is a very Fincherian thing:to feel like destroying something beautiful.
Its perverted, yet satisfying, and dare I say, a touch erotic.
Its a murder scene.
In a gnarly touch, the ad closes out with a yellow-emoji stress ball exploding through its eyes.
All those accusations are true, by the way.
It was also a place that routinely made cultural moments out of new product releases anddeft use of advertising.
But these days, the defining image is Tim Cooklimply waving the checkered flagat a Formula One race.
Name one other recent iPad ad.
Are you really excited about another iPhone?
Sure, the hubbub around Crush!
could ultimately be seen as a win.
At least were talking about it, right?
But my issue with the spot is aesthetic: It shouldve gone harder.
You pray for more sweat, more bodily fluid.
You know what else an iPad replaces?
The need to see your friends in person; they shouldve gone under the press, too.
A braver version of Apple wouldve just owned its reputation as a tech overlord.
Make me call you Daddy already.
Cmon, make me feel something.
