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Hard or soft, Billie Eilish cant hit Taylor Swift off the top of the album chart.
For the fifth week in a row,The Tortured Poets Departmentis topping theBillboard200 album chart.
It earned 378,000 equivalent album units, up 45% from last week.
Eilish earned 339,000 equivalent album units, 191,000 being traditional album sales.
Its Eilishs best week on the charts to date.
Her album has multiple editions and colors, but all the same track list.
Eilishspoke outagainst having too many vinyl album variants as environmentally irresponsible prior toHit Me Hard and Softsrelease.