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Its easy to forget how newAmericas current K-pop boomis.
Before 2018, the genre didnt come close to hitting No.
1 on the Billboard 200.
But since 2022, at least four projects have topped the chart each year.
The results have been varied.
is one of the biggest hits of 2025.
Thats on top of the earlier returns from Jungkook, who earned three top-five hits off his albumGoldenin 2023.
.Dont worry about overwhelming the market
.
The Blackpink girls took the opposite approach: Over the past four months, they each dropped a project.
They later capitalized on that attention by announcing a Blackpink comeback tour in mid-February.
BTS and Blackpink employed this strategy.
The track debuted at No.
And whileBruno Mars is always a sure bet, Rose released APT.
after the runaway success of his Lady Gaga duet, Die With a Smile, which helped carry APT.
to the top five and get it into radio rotation.
By contrast, Jisoos debut EPAmortagedidnt feature a single guest, Western or otherwise.
.Keep an ear to the American charts
Jimin became the first K-pop soloistto score a No.
But a week later, the song made more unfortunate chart history when it plummeted to No.
45, then the largest drop for a No.
A year later, Jimins Who debuted at No.
14 with another strong sales week thenroseto No.
12 in its second week, and continued to stick around afterward.
(Jimin even posed with a guitar in promo photos.)
.Show some personality!
Its easier for new listeners to become interested in solo careers when they know what distinguishes each member.
(The guy was jealous and possessive and wasted my prettiest years, she sings.)
/ Get your hair done, nails done like Jennie, onher single Like Jennie.
Good thing they talked her out of it.
2 in South Korea.
Not that K-pop artists need to be sexy to sell (Jimins comparatively chaste Like Crazy also hit No.
1 on the Hot 100).
Rather, its about soloists not restricting themselves and their opportunities.
Was RM really supposed to hang upwhenMegan Thee Stallion called?
