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The text pays tribute to a powerful 1920s magnate, J.G.
Conwell Coffee celebrates his work and life.
Nor did the bank called Life and Trust.
Behind the baristas is a towering Art Deco mural depicting some vaguely apocalyptic urban scenes.
But its also a room full of hints at the spaces true purpose.
The in-house espresso bean is known, after all, as the Sleep No More.
Many had been watching Conwells social-media accounts closely, waiting for the next reveal.
Zbornak signed up, and on Tuesday afternoon, the text came through.
Tomorrow, we will satisfy your longing.
Zbornak got there at 9:50 on Wednesday morning to find the line already out the door.
By the time tickets went on sale, it was snaking around the corner.
It was a really exciting energy.
EmursivesSleep No Morehas amassed a huge following in its long run at the McKittrick Hotel in Chelsea.
(A representative for Emursive declined to comment.)
The Kupermans official website also lists an upcoming Untitled Immersive Project produced by Emursive.
At Conwell on Thursday morning, there was little indication of the previous days frenzy.
(Or maybe the AC was just broken.)
Finally, I asked my server about the Trusted Teller.
She leaned in surreptitiously to confide that the teller would be returning at some point today.
Or thats what Ive been told, she smiled.
Looking around, I saw no indication that anyone else was waiting for tickets.
At noon, the Trusted Teller arrived.
Dressed all in black, she met my questions with evasive replies and a mischievous smile.
Where exactly would the show take place?
In this building, she said, declining to provide further details.
Would audience members wear masks, as they do atSleep No More?