Oh, you like podcasts?
Save this article to read it later.
Find this story in your accountsSaved for Latersection.
In a sense, weve come full circle.
Its worth placing the size of this deal in context.
Rogan almost certainly had all the leverage going into renegotiation.
It will soon appear across all platforms, including YouTube, which is increasingly being considered a podcast distributor.
(However, the video versions of that show will still be exclusive to Spotifys video experience.
Like I said, its haphazard.)
On the other hand, if thats the victory, its a Pyrrhic one.
What a difference a bust cycle makes.
Im pretty sure the executive who sent me that text is no longer in the business.
Hard to dispute that.
(And Bill Simmons, and Marc Maron … and even Roman Mars.
Theyre all still here!)
This is an unalloyed good, because it means no one player can structurally control the space.
