When you bought your TV, did you ever wonder what operating system it has?
The TV is also integrated into the smart home system and can be controlled by voice commands.
Smart TV OS Android TV
Googles Android TV operating system is significant in the smart TV market.
The platform has been optimized for TV screens and built on the same kernel as Android mobile devices.
However, integrating Android TV into OEM devices has its challenges.
Smart TV OS GoogleTV
TheGoogle TV platformhas evolved significantly, marked by two different incarnations.
This development aimed to improve the user experience by integrating more tightly and cohesively with Googles ecosystem.
Major TV manufacturers such asPhilips, Sony, and Hisensehave welcomed the decision to revive the Google TV name.
Tizen is an extension of theSamsung Legacy Platform OS, Samsungs first OS for smart TVs.
In the smart TV market, Tizen OS stands out for several reasons.
Initially developed for mobile devices, WebOS was not created by LG.
Instead, it was acquired from Hewlett-Packard in March 2013.
At its development, webOS was positioned as a competitor to Android in the mobile operating system field.
However, like many others, it was overshadowed by Androids dominant market presence.
LGs acquisition of webOS signaled a strategic reorientation, adapting it for the growing smart TV market.
The move to webOS has played an essential role in LGs sustainable position in the smart TV sector.
The platform is viral among developers due to LGs significant TV market share.
LG supplies hardware and software for Bang & Olufsen TVs.
Based on Android, this OS differs significantly in user interface design.
These companies also used the OS for their TVs on the same production lines.
The combined effort provided greater access to streaming services, many previously unavailable on competing devices.
Rokus innovative approach extended to the introduction of private channels.
Instead, the company introduced a beta channel platform designed for developers to test new channels.
Rokus licensing strategy contributed to the platforms continued success.
The introduction ofViDAAdemonstrates Hisenses commitment to producing hardware and shaping software.
Despite the presence ofViDAA, Hisensecontinues to offer TVs equipped with Android, Google, and Amazon Fire TV.
This diversified approach allows Hisense to cater to various consumer preferences.
Still, positioning its own OS in the market could dilute the brand identity.
However, this strategic decision ran into difficulties.
It is reported that Panasonic will start releasing TVs with Amazons Fire OS in 2024.
Despite these efforts, Vizio has faced challenges maintaining a competitive edge over other brands.
A manufacturing strategy that involves outsourcing TV production to OEMs makes it challenging to introduce its OS.
