She was in a rural market in Northern California.
It was 2012; apps were all the rage, and she was focused on commercial trucking.
“And then, of course, I was a woman, which was really the toughest part.”
“You just keep looking until you find the solution,” Schifferle tells me.
There’s a growing cohort of female entrepreneurs who are receiving capital fromangel investors.
That’s far outpacing trends in venture capital.
It could lead more women to go out on their own and seek capital.
“A lot of women are really fired up.
“Our angel investors show up with a level of enthusiasm and support that is incredible.”
And even as women approach parity, they could be poised to surge ahead.
“I think those numbers will continue to grow.”
Loretta McCarthy, a co-CEO and managing partner at Golden Seeds, says.
“It could be that entrepreneurship makes sense.”
Angel investing has more of a sense of community than venture capital.
The movement is more grassroots and value-driven than the individualistic nature of venture capital.
The investors want to make money but may feel a closer connection to the firms they fund.
“The barriers to entry are lower” when it comes to angel investing, Sohl tells me.
“Not many people can get in the door” to pitch venture firms, he adds.
It’s a trend that not only hurts underrepresented founders but also leads to missed business opportunities.
Another bright spot: There’s more money on the way.
Gen X, Millennials, andGen Zersare also likely to get shares of this wealth.
Millennials and Gen Zers are more value-driven with their money and highly entrepreneurial.
As more funds become available, they could be a boon to creating wealth for women and women-owned businesses.
There are also challenges ahead.
A 2025 report from Silicon Valley Bank indicates that the bar is rising to secure funding.
But businesses run by women are often scrappy and able to bend to challenges.
“They don’t have the luxury of having a lot of money.”
The trend is likely to grow as more women get money in their pockets.
Amanda Hooveris a senior correspondent at Business Insider covering the tech industry.
She writes about the biggest tech companies and trends.
