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When I joined Disney, I took over as CFO.
And it was a broken company.
And Id never really seen a broken company before.
They had broadcast, they had cable, and they had radio.
But before that could happen, Disney had to regain its focus.
In the mid-1980s, the companys chief strategic officer Larry Murphy conducted some market research on the brand.
Enthusiastic is an understatement.
They loved the park experience.
They loved the animated films …
It was the most effusive respect and love and appreciation for a brand you could imagine …
Almost every one of them said, in so many words, Disney is magic …
So what really drove the strategy going forward was: Is this magical or not?
), scuffling animation operation (whatwerethey thinking withWish?
), studio acquisition successes and stumbles (why has Marvel mostly worked andStar Warsmostly not?
), and more.
yo keep your arms and legs inside at all times, we hope you enjoy the ride.
ReferencedintheEpisode…
.Newly named CEO Michael Eisner is welcomed at Walt Disney World in 1984
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