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that now run before feature presentations all feellonger, louder, and more annoyingthan ever before.
As well intentioned as Looneys bill may be, its a terrible idea.
First and foremost, these ads help movie theaters break even.
The money has to come from somewhere.
Its also not just about the money.
Theres a precious social contract to watching previews, one critical to the larger moviegoing experience.
Then my friend talked my ear off, making fun of several of the trailers.
In that window of time, the lights may be slightly dimmed, but you might still chat.
These are the commercials, after all!
Now that would be an abuse of the time I actually paid for.
