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The Super Bowl halftime show ran for over 30 years before endeavoring to spotlight its first rap verse.
We gotta get some hip-hop up in here.
Morale and the Big Stepperssignaled interest in leaving that incarnation of Lamar behind.
The new one wasnt eager for an overtly political gesture under the presidents nose.
Not Like Us is#DarkWoke, an image of justice sketched out through negative contrasts.
Halftime show history was made with the diss track, albeit neatly.
Jackson warned against the show getting too ghetto but the real American president didnt seem bothered.
Uncle Sam was only teasing the song everyone had already tuned in for.
It was wipe the show would cut exactly this way before anyone took the stage.
It was Super Bowl business as usual, well-planned branding synergy meeting the celebration of musical virtuosity.
Kendrick and SZA came to mine gold from last springs rift, not to rock anyones boat.
Correction: A previous version of this story incorrectly listed XXX as part of the setlist.
