But lets look at one simple fact: Meta has already launched competitor products to other apps.
They copied from Snapchat; they copied from TikTok.
What about you, TikTok?
Vladislav Mashirenko
Are you still with us?
Look at this:
you might read even more inthis articleon Axios.
And most of their attempts to copycat other services failed.
Actually, 18 of 27, thats almost 70%.
Is Threads a threat to Twitter?
Now lets face it.
Threads is an Instagram extension.
Putting everything around aside, its exactly it.
Not a new social online grid and not a new social platform.
Its just another way Instagram users can interact with each other.
I would compare it to adding messages to Instagram.
No one expected it to kill messengers back then, did they?
There was just another way for Instagram users to interact.
The same works for Instagram Reels.
It could have been a good tool to talk about something interesting, though.
But on Instagram, Im mostly followed by people I went to high school and college with.
Its more about social presence than interaction with followers.
It may sound a bit silly, but thats exactly how a lot of people think.
Not everyone wants to run a pack of cards or write a long post.
But many people dont share their thoughts/ideas on Instagram.
If you dont believe me, pick 10 random followers and see whats on their profile.
Usually, there will just be pictures with simple captions.
At its core, Instagram is still an app for sharing pics.
Yes, Stories have changed a lot, and many people post things theyd like to share there.
But its only for 24 hours.
And its also inconvenient.
And then with the answers to the answers.
So Id rather wonder, Will people start posting fewer stories?
Threads is not about Twitter.
Its about Instagram
I think its already clear where Im going with this.
No, Threads will not kill Twitter.
Just like Stories and Masks didnt kill Snapchat.
Just like Reels didnt kill TikTok.
Youll say: wait, but those things Meta copied because they were on the take.
True, its different with Twitter.
Except we forget that Twitter was never on the takeoff.
It was never rocking like other social networks.
And its not about Musk; its just about the bluebird nature.
Twitter has always been silly compared to Facebook, Instagram, and other social media.
Simply because Twitter could never become mainstream, its specific enough.
Seriously, its not like were comparing Instagram to Reddit.
Or Reddit and Facebook.
Everyone understands thats stupid.
Reddit takes too much effort to be in.
So Twitters audience is a pretty special audience that spends quite a bit on the site/app.
Of course, Threads launch wasnt a cold launch; it already has an Instagram audience.
But what does that mean in the context of a standoff with Twitter?
Its just that those who were actively using Instagram will now be able to write threads as well.
The numbers could be 10 million, 100 million, or a billion.
In the context of the confrontation with Twitter, this means exactly nothing.
And thats how, unwittingly, Mark Zuckerberg could help Elon Musk.
