The family-owned, fifth-generation farm grows chipping potatoes.
These potatoes will eventually become a bag of Lay’s potato chips.
Lay’s is one of hundreds of brands owned by food-and-beverage company, PepsiCo.
And behind every bag of delicious flavor is a focus on sustainable and regenerative farming.
Here’s how that mission unfolds in the journey from ‘seed to smile.’
Identifying a successful crop
A great potato chip starts with a great potato.
That’s why PepsiCo strives to work alongside farms that breed the highest quality crop.
Beyond quality, sustainability is a core focus for PepsiCo when it comes to farming.
In turn, this process improves crop quality and biodiversity while contributing to sustainable farming.
Harvesting with care
At Heartland Farms, harvesting begins in late July.
Advanced harvesting machinery diffuses soil disruption and promotes efficient fuel preservation.
These two results are key elements of PepsiCo’s ongoingPositive Agricultureagenda.
To qualify for harvesting and storage, the potatoes must be in top-notch condition.
For example, they must be free from any bruises and remain below a specific temperature.
Checking for these characteristics ensures no bad potato jeopardizes the ones around it.
PepsiCo is also working to become net-water-positive by 2030.
The organization is driving progress and accountability on water-use efficiency in its manufacturing processes and in agriculture.
Finally, the company is making strides to reduce its overall carbon footprint.
Watch the video below to learn more about how Lay’s makes its delicious potato chips.
Click here to read more about the process from farm to shelf.
This post was created byInsider Studioswith PepsiCo.
