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Some choices make more sense than others.

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By now, we are used to a familiar if not out-dated face gracing the cover of thePeopleissue.

(Idris Elba had little beyondCatscooking in 2018, and no one disputed his universal appeal.)

But Krasinskis announcement drew a particularly contentious response, exemplified by the fine people over atWho?

Weekly: Youve gotta be fuckin kidding me.

The reaction has been so mixed that Krasinskis co-star onThe OfficeKate Flannery felt compelled toissue a defense.

And what is an average if not bland?

What does someone like Timothee Chalamet stand to gain with aPeoplecover when he hasthis?

But there are reports thathe (along with Pascal) turned down the awardthis year.

So is it time to put the Sexiest Man Alive out to pasture?

Call me a hopeless romantic, but I say no.

Its a cultural project aimed at figuring out the true modern realization of mass-market hotness.

(Or at the least, who has the most old-school publicist in the industry.)

And ifPeopledoesnt illuminate that, who will?

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