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Despite the bellyaching, the transition seemed to go smoothly.
But Fridays dominance over the release calendar may be slipping.
Once releases shifted to Friday, the Billboard charts shifted their tracking periods as well.
Take the first-week numbers for Bad Bunnys Sunday release.DTMFdebuted at No.
Day over day,DTMFhad slimmer returns, but with a Friday release, it still wouldve likely toppedWHAM.
Thats not to say artists cant still successfully bypass the current global release day.
Three of 2024s No.
It likely helped that all of those records came into their release dates with considerable buzz.
ButChromakopiahas the most replicable model.
Tyler understood that attention was the game.
In fact, it was his motivation for releasing the album on a Monday in the first place.
(He also added that its disrespectful to release albums at midnight.)
And since Friday is still the custom, Tyler had fans undivided attention once Monday rolled around.
He kept it over a three-week run at No.
1, also the best of his career.
Bad Bunny didnt nearly match that level of pre-release promo.
But thats never been Bad Bunnys strategy.
1 debuts are impressive for a Spanish-language artist, but more impressive was his 13-week streak at No.
1 withUn Verano Sin Tiin 2022.
After bowing at No.
2,DTMFalready looks to have similar legs, withone songgoing viral on TikTok andanothertopping the YouTube charts.
That gives Benito another shot at a No.
Bad Bunny still hasnt explained why he releasedDTMFon a Sunday.
The album, influenced by traditional Puerto Rican styles, is a departure from his recent trap-oriented work.
Maybe he wanted to release it with fewer expectations, or give fans time to warm to the music.
In multiple interviews since the release, hes said he wasnt gunning to earn a No.
1 or make history.
1 anyway next week, it would be the biggest non-Friday success yet.
