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August sawAlien: Romulusearn $350.7 million globally, more than quadruple what it reportedly cost to produce.
Then there is the twin shotgun blast of this monthsTerrifier 3andSmile 2.
Horror is dead.Then one movie blows up and its back again.
But horrors had a tough time.
Theres one of these movies coming out every other week.
Theres just so much horror out there that audiences are feeling sated by the sheer volume of it.
On a dollar-spent-versus-dollar-earned basis, Blumhouse could arguably rank as Hollywoods moneymaking-est production entity.
But as head horror-meisterJason Blumtells it, supply-chain disruptions due to the Hollywood strikes dealt the company unexpected problems.
Which highlights what Blum characterizes as a weird paradox of the genre.
Everyone around the movie business, fans, and film Twitter demand originals.
But the audience does not want originals.
They want horror movies that they know, Blum tells Vulture.
Without originals, you dont get franchises; Im very aware of that.
But the audience is really tough to get out to see originals.
And it breaks my heart.
We had no sequels this year.
We had all originals.
And I think that hurt us.
Same thing forEscape Room 2: Oh right, same concept.
Its very difficult to get people excited about a concept for a second time.
Theres going to be a lot of copycatTerrifiermovies next year that will do terribly, the producer says.
Its going to be perceived as a dead genre.
If its just people going in to follow a trend, those cookie-cutter movies will fail.
You have to innovate.
It will reach the target audience of all horror fans eventually.
Because everyone wants to be the one to discover a movie and tell others.
But its next release stunned Hollywood.
Pulling back, not giving you the title.
Creating a sense of mystery.
Essentially giving the entire set of clues unattached into the marketplace.
Ive heard from other studios their idea for a campaign would have had Nic Cage front and center.
Longlegs breakthrough conjures the hotness du jour of another horror subgenre: so-called elevated horror (a.k.a.
No matter how volatile of a year horror is experiencing, they dont see the term resurfacing.
People who think horror is beneath them use the termelevated horror, says Blum.
Horror is fucking tough.
And its for a wide audience.
Its the exact opposite of elevated.
