Sharp televisions are a well-known Japanese brand, especially between 1980 and 2000.

This company was considered one of the leaders in the electronics industry, including televisions.

This pricing problem prevented the company from competing effectively, gradually declining its market share.

In 2012, the combination of these problems led Sharp to suffer a staggering loss of 5 billion dollars.

Recognizing the value of the Sharp TV brand, the company decided to leverage its reputation through licensing agreements.

These agreements allowed third-party manufacturers, depending on the region, to produce Sharp-branded televisions.

Sharp continued to struggle despite these efforts to capitalize on brand prestige and generate profits.

Today, Sharp is still owned by Foxconn.

At first, UMC Management was not able to properly master the production of new TV models.

Yes, and Sharps (Foxconn) vision of its brand changed.

In 2016, Sharp decided to regain control of the Sharp brand for televisions.

In 2016, Sharp and UMC entered into an agreement.

According to this agreement, a controlling stake in UMC was sold to Sharp.

Thus, Sharp regained control of the Sharp brand (TVs) in the European region.

From 2017 to 2021, the production of Sharp TVs in Europe was handled bySKYTEC UMC Management s.r.o.

A separate website was created to promote consumer products under the Sharp brand.

In 2021, SKYTEC UMC Management s.r.o.

was renamedSHARP Consumer Electronics Management s.r.o., and a single websitesharpconsumer.comwas created for Europe under theSharp Be Originalbrand.

Components for the televisions are manufactured at Foxconn plants, and the televisions themselves are assembled in Poland.

Hisense began selling Sharp-branded televisions in the U.S. market in 2015.

However, Foxconns acquisition of Sharp in 2016 marked the beginning of a new chapter of litigation.

The original plan was to restart TV production by the end of 2019.

Historically, the brand is quite recognizable and the TVs are bought better than in Europe or the US.

After the company was bought by Foxconn, televisions began to be produced in the parent companys factories.