It’s all in service ofenticing gamblersto place more bets.
“You want to foster that environment, and our content helps facilitate that.”
Today, though, the technology is being embraced by traditional industries for more prosaic and mercenary aims.
The gambling industry, much like AI, is in the middle of an unprecedented gold rush.
Under the hood, artificial intelligence is helping power this surge.
Won your bet that Lamar Jackson would throw on 2nd and 10?
Why not bet again that he’ll scramble for the first down on 3rd and 3?
Physical casinos are also looking to harness AI for efficiency gains.
Though neither had any gaming experience, they both realized their work could be a fit.
I just absolutely fell in love with the industry."
The prospect of deeper AI integration is definitely in the air.
Brick-and-mortar casinos are also digitally profiling their users.
“It wasn’t very accurate,” he says.
AI allows casinos to “be much more precise in how you’re tracking that activity.”
Adding these elements to the famously powerful money-extraction machine that is online gambling is a potent combination.
Gambling is historically a human-centric business gamblers try their luck against the house, for better or worse.
“How would that kind of technology transform a world of sportsbooks, but also land-based casinos?”
It remains to be seen if they will accept a robot substitute.
(Future Anthem says its systems can also detect aberrant behavior and automatically check in with target gamblers.)
“So we train an AI model to analyze this behavior and recognize possible harmful patterns.”
Rodano acknowledges that the same technology that could help problem gamblers could also be used to exacerbate their addictions.
I mean, that’s difficult to determine.
I think there’s a lot of overnight AI experts out there, and that concerns us."
As ever, the house always wins.
Rob Priceis a senior correspondent for Business Insider and writes features and investigations about the technology industry.
His Signal number is +1 650-636-6268, and his email isrprice@businessinsider.com.
