Save this article to read it later.
Find this story in your accountsSaved for Latersection.
Careers dont end anymore.
Last year, Drake received one of the worst drubbings in hip-hop history.
Alongside hiscontinuedfollow-through, it will be remembered as an unforced international embarrassment.
But he hasnt made himself scarce over the loss.
Beef doesnt work the same way it used to.
Before the contrarian 20s, it was possible to ruin a reputation via embarrassment.
Not Like Us couldnt end Drake in a world where guys go to bat for Diddy.
However, it did bounce him expediently back to square one.
The new OVO Valentines Day A$$acre doesnt always hit the spot.
Much of the production is overseen by longtime engineer Noel Cadastre.
The recipe is off, but theres a method.
Guest spots go to underexposed artists and producers, like Houston singer-songwriter Pim.
Every few songs, theres a reminder that hes been wronged by people in lower tax brackets.
Its tiresome that Drake still writes lyrics treating women like tools of revenge.
But his partner-in-slime has too many contradictory agendas to address.
Its not enough that Drake is now thinking on his toes more.
But he should hurry up and evolve into the guy the paperwork sketches out.
Thats not who he is now.
Drake should not have DJ Akademiks sharing dispatches on his behalf, as he sometimes did last year.
You cant beanti-RICOuntil you stumble onto a scenario where the practice suddenly suits you.
Will he stop thewolfwithin from baying for blood?
