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Its been a slow transition to Captain America 2.0.
(Deadpool & Wolverinegrossed $1.3 billion but technically exists outside the Marvel Cinematic Universe canon.)
That aside,Captain Americas continuing success is actually being hailed by industry insiders as magnificent IP management.
Its a character people knew from previous movies and were familiar with.
One of the brilliant things in Disneys marketing campaign was highlighting that line in the trailer: YourenotSteve Rogers.
Because thats exactly what everybody was thinking.
It was not a foregone conclusion that so many people would show up for this movie, Robbins says.
There is a lot more selectiveness among casual audiences who have seen hundreds of superhero movies by this point.
But this isCaptain America.
Its coming out right after the Super Bowl, right after an election year.
A lot of patriotism is in play.
A Black man is taking on the role of Captain America.
They are opening it during Black History Month, which is a smart move.
Recasting Chris Evans with Anthony Mackie did not hurt the series; thats not easy, saysDavid A.
There have only been six other superhero series that made it to installment No.
4 thats elite company and they opened to an average $75.3 million.
By that measure, this opening is very good.
Brave New Worlds second-weekend gross, however, carries a substantial asterisk.
Its a 68 percent drop from the films opening three-day total of $88.4 million.
A normal level of audience attrition.
Gross points out that no new successful superhero franchise has been launched sinceBlack Pantherscommercial and critical triumphin early 2018.
After 15 years of unprecedented, extraordinary growth, the genre stopped growing, Gross says.
Thunderboltsin early May is an extremely important release.
Well see how well Marvel can launch a new story and new characters.
Thats going to say a lot about where we are with the genre and with Marvel.
