Save this article to read it later.
Find this story in your accountsSaved for Latersection.
Tubi will also stream the Spanish-language telecast of the game seen on Fox Deportes.
Im an NFL fan who has YouTube TV, and my husband has NFL Sunday Ticket.
I dont expect that cohort to be viewing Tubi, Parlapiano says.
But Tubi viewers, I think like 77 percent of them have no cable.
Its about incremental audience, rather than potentially cannibalizing ratings for the Fox broadcast.
ET, as well the trophy ceremony once the game ends.
But the streamer will also be targeting those casual fans Parlapiano mentioned earlier a.k.a.
more traditional Tubi viewers with content aimed just at them.
A new ad and maybe a surprise
So whatshouldaudiences expect from the Tubi Super Bowl campaign?
People still feel pressure to love something thats super-popular but not on Tubi.
Being anti-FOMO is a big part of our brand.
Thats really what inspired the campaign that we created with the ad agencyMischieffor the Super Bowl this year.
Fox has been doing live sports forever, and theyve been streaming them on other properties, she says.
This Fox team streamed the Super Bowl on the Fox Sports app two years ago.
While we are expecting higher volume, its not volume that they havent seen before.
Things can always happen, but weve prepared for this.
Two years ago, we were just stressed out about putting out an ad that didnt embarrass everybody.
We just werent there, she says.
