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Last week, Barbara Broccoli like brick-and-mortar bookstores and shopping malls before her lost her battleagainst Amazon.

SKYFALL, from left: Daniel Craig as James Bond, Judi Dench, 2012. ph: Francois Duhamel/�Columbia Pic

Stop me if youve heard this one before.

one that satisfies Bond fans and Amazon executives alike.

What if Amazon does whatever they want with all the Bond characters …exceptJames Bond?

James Bond is the trickiest aspect of the wholeJames Bondthing: Should he be young?

Should he be old?

Should he be blond?

Is it time for a James Bond who is a man of color?

Should James Bond become less misogynistic?

These people can be played by anyone at any age whatsoever.

You want a limited series about Qs techie friends thats a sort ofSilicon Valleything, but its British?

Did you know there was already a series of short stories aboutMiss Moneypenny?

Therearedisposable parts to Bond, and itd be silly to pretend otherwise.

I smell an Emmy for whomever they cast as Goldfinger in the gritty realist neo-noir series.

If you wanted a brand name, you wouldnt be going to Amazon in the first place.

So long as James stays out of the mix sometimes it pays to be dead.

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