Pink Palm Puff's $89 hoodies are the hot new tween status symbol. Meet the 17-year-old founder.
It was summertime when Lauren Brown’s daughter pleaded with her to buy an $89 hoodie. The hoodie wasn’t any regular sweatshirt, at least not in the eyes of Gen Alpha. “My friends asked where I got them, and I told them Pink Palm Puff. I also have the pajamas now.” “I feel like there’s many components to a good hoodie,” Balaisis told Business Insider. The design is also important. It’s “either on trend at the moment or has good colorways that match your outfit....